Automatic, Real-time Basketball Stat Tracker | Basketball Analytics

About US

ProFitX is committed to creating balance within sports by democratizing information and continuing to defy the limits of performance and financial analytics. Our innovative technology is powered by Artificial Intelligence and allows us to do the hard work while you make informed decisions on the fly.

What we do

As a software company, we provide access to real-time financial and performance insights powered by Artificial Intelligence.

Software Highlights

450

Active Athletes w/in the Althledex

163

Contract Analysis Reports Generated

450,000

Number of Games Back Tested on SPP

66-90

Overall SPP Accuracy Rate

Our Journey

ProFitX began as an idea to bridge the gap between recognizing performance and financial value, and evolved into…

2019

Early concepts of the technology were designed and the Athledex platform quickly took form.

2020

Over 100 performance tracking metrics, 20 time series models, and AI were added to power the platform.

2021

The initial version of the software was completed, and beta tested with NBA teams, agents, media, and Athletes. Bobby Marks joins ProFitX as a Board Member, Dallas Mavericks became an official partner.

2022

Launching first consumer product to the public (the Sports Probability Platform) and beginning preparations to expand product offerings within other sports.

Our Team

Josh Ebrahim Founder

Josh Ebrahim previously represented multiple NBA players when he worked at Rosenhaus Sports Representation (RSR). During his career as an agent, Ebrahim quickly came across numerous issues with performance and financial analysis. This inspired Ebrahim to create the most advanced and dynamic sports tool on the market to foster transparency amongst all stakeholders in the sports ecosystems. In addition to founding ProFitX, Ebrahim has served as an adjunct professor at Monroe College located in the Bronx since 2017.

Malcolm Oliver II Chief Operating Officer

Malcolm joined ProFitX as Chief Operations Officer in October 2021. He has over 15 years of combined strategy, partnership, and business development experience that he brings to ProFitX.

Bobby Marks Board Member

Joined ProFitX as a Board Member in June 2021. Bobby brings over 20 years of experience working in the NBA. Bobby currently works in media for ESPN as an NBA Insider.

Don’t Listen To Us, Hear It From Them

Mike Mazzeo,

^“This could be the next frontier in sports analytics._“

Mark Cuban

^“The Dallas Mavericks are excited to be partnering with ProFitX. Their advanced technologies will provide us with the tools that allow us to gain a significant competitive advantage._“

Aron Solomon

^“Will ProFitX change the NBA?_“